The old adage goes to make $ you have to spend $. This week I am introducing you to FREE tools to help make your blog into a money making venture. To that end, social media is very important. If no one knows you are out there, you are never going to get advertisers to use your services. Many people in the blogosphere know about Hootsuite. For those who still don’t know how useful it is, here is a guide. Hootsuite is a platform that allows you to schedule your posts across your social media platforms. It is FREE for up to 3 social media networks. You can add more, but then Hootsuite charges a fee.
In addition to using Hootsuite to schedule posts, you can also view and comment on posts in all your streams using Hootsuite. You can view multiple streams simulatenously. You are able to Retweet and Fave twitter posts, Comment on FB posts, Like and Comment on Instagram posts from your feed. If using hootsuite, there is no need to log on to those multiple accounts to check your feed daily. Just use the hootsuite app on your phone and you can check them all.
FREE: Hootsuite is free for up to 3 social media networks
HOW TO SIGN UP: Create a username and password. That’s it!
WHY TO USE: It allows you to easily schedule your social media posts in advance. It also allows you to post dynamic photos to instagram instead of mediocre cell phone pics.
HOW TO USE: Schedule your posts with shortened links and photos.
Which Platforms to Use in Hootsuite
Instagram – The most important platform to use Hootsuite with is Instagram. Anyone who uses Instagram knows that there is no way to post photos directly from your computer to Instagram. Cellphone photos are not usually going to have the same quality as your camera photos which you download to your computer and are edited to perfection. As food bloggers, we want to publish our best photos on social media.
Facebook – Blog Page – Many networks will post to your FB personal page, but using Hootsuite you can publish to your blog page.
Twitter – With Twitter, it is good to republish your posts at different intervals so it gets more exposure. I have started to schedule my posts to Twitter 6 times over a 2 month period at different times of the day for increased exposure. Using Hootsuite, I can do this as soon as the post is live and then forget about it.
Using Hootsuite to Post on Instagram
Step 1 – Install the hootsuite app on your phone.
Step 2 – Schedule the post using hootsuite.
Step 3 – Open the hootsuite app on your phone. Click on the scheduled post. It will prompt you to open it in Instagram.
Step 4 – Once in Instagram. Hold down your finger in the text part of the screen. A paste button will pop up. Click on it and the text you wrote for your Instagram post will paste.
Step 5 – Publish it.
Step 6 – When I publish it, I also select Facebook in Instagram. This feeds to my Facebook personal page. That’s one less social media platform I need to add to Hootsuite, since there are only 3 FREE ones.
Now let’s learn how to use Hootsuite.
Here are the steps to scheduling posts in Hootsuite after you’ve added your social media platforms.
Scheduling Posts in Hootsuite
Step 1: Click on calendar icon.
Step 2: Popup window will appear. Select social media platform you want to schedule the post for.
Step 3: Write the text. Enter the link to your post. Click on shrink so that less characters are used. Hootsuite keeps a character count for you so you know when you’ve exceeded the Twitter count.
Step 4: Add your photo that you’ve completed using the Canva template. Click on the paperclip icon and add your custom size photo you’ve created using Canva.
Step 5: Either Send Now or click on the calendar to schedule it in the future. Select date and time. You can click to have a notification email sent to you when it is published, if desired. Click on Schedule.
Step 6: To view all of your scheduled posts. Click on plane icon the left.
Step 7: You can now view all of your scheduled posts if you forget which ones you’ve scheduled.
Now most of us won’t always have time to do all of this scheduling so tomorrow I am going to present a super easy way to keep track of all your social media scheduling.